Essential Aspects to Know About Search Engine Marketing

Essential Aspects to Know About Search Engine Marketing

By Rajib KR Saha

At present, every online business owner is aware of the notion- search engine marketing, a cost-effective way to reach a larger segment of the population and that too within a short period. According to the latest research, it is only the people, who are on the verge of their purchasing cycle conduct searches on the internet. If executed properly, SEM can bring forth relevant contents and ads from a website to influence their buying decisions.

Using SEM along with SEO or search engine optimization is even more beneficial because when amalgamated, the strategies could enhance the online presence of a business dramatically, driving huge traffic and increasing conversion rates as well as sales. Even when used discretely, search engine marketing can offer exceptional advantages. Let us take a close look at them.

Why Use Search Engine Marketing?

• About 90% people use precisely targeted keywords when looking for products and services online. SEM makes sure that the consumers get pertinent contents so that they can stay engaged for prolonged periods.

• Organizations offering search engine marketing services have repeatedly talked about the flexible as well as configurable nature of a SEM campaign. You can maneuver all the associated policies and customize them as per the requirements of customers.

• Search Engine Marketing allows business owners analyze all the marketing tactics in details and give them an exact record of accomplishment. SEM has a wide-range of performance metrics through which you can optimize the keywords and measure the budget.

• SEM can bring an increasing number of consumers as well as keep the existing ones. It also effectually contributes to brand exposure. With time, a search engine marketing campaign would set up your business as a credible one in the online landscape.

• Recently, SEM has become mandatory and any business organization that does not invest in this strategy is bound to get mediocre or disappointing outcomes. If you do wish to stay ahead of the curve, opt for this campaign now.

• Just like the varied channels- out-of-home marketing, telemarketing, and offline marketing, SEM is just another extra outlet through which your business could earn huge profits. While this is certainly an advantage, the best thing about SEM campaigns is that you can personalize for maximum efficiency.

Now that we are aware of the brighter side of SEM, let us see the ways by which one can get hold of the best search engine marketing services as a myriad of options are readily available.

Tips to Choose the Best SEM Company

• Assess the projects that they were a part of and go through the customer reviews to gauge their levels of ability.

• See if the professionals working here are competent, efficient and experienced enough to handle delicate business issues.

• Make sure to check their working methods, which would confirm that the company uses cent percent legal tactics.

Following the above-mentioned suggestions would let your business succeed in the dynamic online world.

Rajib Saha is a renowned author, who writes articles and blogs on   search engine marketing services. According to him, a business could leave its profound impact on the customers if it uses SEM campaigns.

Article Source:  Essential Aspects to Know About Search Engine Marketing

Asparagus: A Natural SUPER Food That Increases Nutrient Levels and Strengthens Libido

Asparagus: A Natural SUPER Food That Increases Nutrient Levels and Strengthens Libido

By Bob Livingston

Are you eating asparagus regularly as part of your fitness diet? You should and here's why.

Whether you choose the white or purple or green variety, asparagus is high in fiber, almost no fat and low in calories which is ideal as integral part of an active fitness diet. Asparagus is also an anti-inflammatory and a natural source for the antioxidant glutathione containing three essential amino acids which defend against cell damage while detoxifying pollutants throughout the body. Additionally, the vitamin C, vitamin A, zinc, manganese, potassium, chromium and selenium in asparagus all help to fight against bladder, stomach, breast, colon, lung, prostrate, pancreatic, cervical and ovarian and other types of cancers that can invade the body. Other antioxidants include lutein, zeaxanthin, carotene and crypto-xanthine which assist in removing harmful oxidant free radicals. Sapiens, found in asparagus, are naturally forming chemical compounds that have the potential to not only slow the growth of cancer cells but to actually assist in destruction of these cells.

The many nutrients in asparagus all help to fight against arthritis, asthma and autoimmune diseases and is excellent in promoting good heart health with a B complex vitamin called folate which is essential to the production of red blood cells while promoting a healthy cardiovascular system and rapid growth during infancy. Folate-deficiency in the body has also been linked to birth defects such as spina bifida.

The amino acid asparagine found in asparagus is a diuretic and is used mainly to treat swelling from water retention in muscle tissues which is hard on the kidneys, arthritis and rheumatism. Inulin, a carbohydrate, encourages the growth of two bacteria's that can boost nutrient absorption, again helping to lower the risk of some cancers and prevent unfriendly bacteria in the intestinal tract.

Asparagus contains dietary fiber and protein which stabilizes digestion, curbs the appetite and overeating and helps to prevent constipation and to maintain a lower blood sugar for a healthy digestive tract.

Asparagus also contains vitamin K that helps to strengthen bone composition, prevent calcium build-up in our tissue that can lead to atherosclerosis, cardiovascular disease and stroke. It has also been found to help in preventing Alzheimer's disease.

The vitamin C in asparagus, as mentioned above, can also help to lower blood pressure and boost resistance to age-related ocular diseases such as cataracts and macular degeneration. Another anti-aging property is that the vitamin A content may help the brain fight cognitive decline while allowing the brain to adapt and grow during learning.

Finally, asparagus is known as an aphrodisiac because of the nutrients folic acid and potassium, as we mentioned above. The folic acid aids in the production of chemicals that enhance libido. Due to the vitamin E, production of testosterone is also stimulated. Asparagus can increase the sex drive of both men and women, so it is good for both.

Now for the down side of asparagus. Even though the benefits are numerous and undeniable, do not overdose on asparagus! Too much can lead to kidney dysfunction and cause body enzymes to fluctuate abnormally. Asparagus is great for bodybuilders when taken in smaller quantities so maybe try combining it with other ingredients or make it into a soup.

My name is Bob Livingston, avid bodybuilder, gym rat and business owner. Our website here at the home for TEAM JAQT includes some of the industry's leading supplements to enhance your gym training and exercise experience. Come by today and browse for what you want and need. Also take time to tell us about YOU in our blog. We promise to serve you with honesty and integrity and the highest quality of professionalism that you deserve and should expect. We stand ready to serve you. Check out our easy to navigate website today at http://www.bestsupplementsglobal.com

Article Source: Asparagus: A Natural SUPER Food That Increases Nutrient Levels and Strengthens Libido

How to Measure Employee Engagement and Its Drivers

How to Measure Employee Engagement and Its Drivers

By Stacey Barr

If you're measuring employee engagement using Staff Turnover, you're well off mark. Leadership expert Zo� Routh offers us a more meaningful and practical way to measure employee engagement and its drivers.

Zo� Routh is is a leadership speaker, author and mentor. She is obsessed with enabling big thinkers with big hearts to make a big difference. Her high level Boundless Leadership programs foster transformation in boardrooms through to stunning wilderness adventures. She's author of three articulate and insightful books to help leaders become much better leaders:

Composure: How Centered Leaders Make the Biggest Impact

Moments: Leadership When it Matters Most

Loyalty - Stop Unwanted Staff Turnover, Boost Engagement and Create Lifelong Advocates

Stacey: 'Employee Engagement' is on almost every strategic plan, but people struggle to measure it meaningfully. What is employee engagement, in your words?

Zo�: Employee engagement is when an individual goes beyond the requirements of their job to actively seek to improve their role, their team or their organisation in some way.

We can see this in action in a healthy executive team, where the individuals are not only concerned about the performance of their own team, but also their peers' teams and the whole organisation.

We can see this in action in a team working actively on their culture. And we can see it in action in conversations where individuals are comfortable to freely give constructive feedback without fear of reprisal from their leaders.

I think the most useful measure of employee engagement is the Employee Net Promoter Score (eNPS), applied to both their manager and their organisation as a whole.

Stacey: If we want to move the measure of employee engagement in the right direction, what kinds things matter most?

Zo�: One of the important drivers is building tribes, where there is a sense of identity of each team and the organisation. And where individuals have a sense of belonging to both.

Another driver of employee engagement is to create a cadence of interaction. And this interaction can be be daily, weekly, quarterly and yearly team meetings. But not meetings for the sake of meetings; they each must have a specific function and purpose. Daily meetings, for example, work best when they include a few specific things:

some discussion around appreciation (what do we appreciate about a colleague, our team, or our organisation), gratitude (who can we thank), love (what do we love about our team or organisation), or compassion (who can we help)

the day's priorities for the team, in the context of the team's contribution to the organisation's direction

a check-in, to see if there is anything in the way, or anyone needing help

Another powerful driver of employee engagement is the mastery of leadership conversations. There are four basic types of leadership conversations:

Engagement conversations: these use the language of relationships and apologising is a good example.

Challenge conversations: these use the language of beliefs and it's often about questioning the status quo or sacred cows.

Collaboration conversations: these use the language of ideas and often are simply about idea generation.

Performance conversations: these use the language of feedback, like corrective feedback.

Stacey: How we can measure the drivers of employee engagement?

Zo�: For the three example drivers I just described, there are a few ways to measure them, or get evidence of how they're going.

For the driver of building a tribe, where there is a sense of identity and belonging, the Employee Net Promoter Score survey can collect data about these.

For the driver of having a cadence of interaction, it's relatively easy to track the occurrence of the daily, weekly and quarterly meetings. But it's also useful to track how closely those meetings actually follow the agendas I recommend for them (in Zo�'s book, Loyalty).

And for the driver of mastering leadership conversations, there are two useful things to track. Firstly, leaders can use a self assessment of their level of comfort when they have those four types of conversations I mentioned. And secondly, to gauge leaders' competence in having those conversations, peer feedback can be tracked.

It's worth mentioning that the drivers of employee engagement for a specific organisation might be different to the three examples I gave. (In Zo�'s book,    Loyalty ) I have some self-assessments and reflection questions to help people to prioritise which employee engagement drivers to start with, based on where they are now.

Staff Turnover is most definitely not a measure of employee engagement.

DISCUSSION:

How do you define employee engagement, and how do you measure it? What are the drivers of employee engagement your organisation focuses on, and do you also measure those?

Stacey Barr is a specialist in organisational performance measurement and creator of PuMP, the refreshingly practical, step-by-step performance measurement methodology designed to overcome people's biggest struggles with KPIs and measures. Learn about the bad habits that cause these struggles, and how to stop them, by taking Stacey's free online course "The 10 Secrets to KPI Success" at http://www.staceybarr.com/the10secretstokpisuccess.

Article Source:  How to Measure Employee Engagement and Its Drivers

12 Easy Steps to Get Started With a Lean KPI Methodology

12 Easy Steps to Get Started With a Lean KPI Methodology

By Stacey Barr

Starting with a lean KPI methodology is the simple and practical way for the beginner, the busy, and the budget-constrained to measure what matters for business performance.

Ultimately, I will always advocate that a robust performance measurement methodology is critical for every organisation to master. If we can't know how well what matters is working, we can't really manage anything well.

But practically, not everyone can start with a robust performance measurement methodology. Skill, experience, time, and money - especially in small businesses and non-profits, can all constrain the ability to start with something rigorous like my performance measurement methodology.

You can lay down a foundation for good measurement in less time and with less effort and know-how.

Good measurement can be as simple as having clear goals, choosing a few relevant measures, tracking them through time and looking for the signals worth responding to.

It's best to start this with just one or two goals, before you progress to measuring a team or department's collection of goals and align them to the corporate strategic direction.

More advanced organizations align and link goals and measures throughout the whole organization. Experts have performance measurement embedded naturally into routine planning, reporting, decision-making and performance improvement processes.

But it's a journey to move from novice to expert.

Getting started on this journey means keeping it simple, relevant and making an impact.

There are 12 very specific but very simple and easy-to-follow steps to set up your first powerful performance measures:

Choose a goal you really want or need to achieve. (10 minutes to simply decide, or choose universally important goals)

Make your goal measurable by teasing out the performance result(s) it implies.(20 minutes using a measurability test.)

Use sensory rich language to describe your result. (15 minutes to discuss)

Choose potential measures that give evidence of your result. (15 minutes to list potential measures)

Evaluate your potential measures and select the most meaningful one. (10 minutes to score your measures)

Name and describe your selected measure. (5 minutes to apply a measure recipe to your chosen measures.)

Define exactly how to calculate your measure's values. (5 minutes to write the formula - get help from a data expert if you're not confident.)

Get the data and make it ready for analysis. (This is where time is hard to predict, as it depends on whether you have data available or not. If you do, get the data expert to extract it for you. If you don't, start collecting basic data as a pilot.)

Calculate your measure's values. (10 mins to set up the calculated field in Excel.)

Choose the presentation method that best highlights your measure's message. (10 minutes to set up an XmR chart. Donald Wheeler is the guru in this space.)

Interpret what your measure is saying, and understand why it's saying that. (5 minutes to look for signals in your measure. 30 minutes or more to do a basic cause analysis.)

Make a decision, and take action to move closer to your goal.(15 minutes to design a business improvement experiment. Up to you how much time to give to implementing the experiment.)

An important thing to continue reminding yourself of is that we often over think this stuff. Just get in and do these 12 steps, aiming for practicality, not perfection.

It's more important to learn the right way and less important to measure everything.

When you're just getting started with performance measures, it's more important to learn the correct mechanics of measuring what matters and to get the experience of the value of measuring what matters.

It's far LESS important to measure everything or get everyone involved right up front. You should only ever measure what truly matters in helping you pursue and achieve the goals or results you want in your business or organization.

If measuring performance feels like jumping through bureaucratic hoops, you're doing it all wrong, and doing more damage than good. Start small and specific, learn quickly, and measure more only as the relevance and buy-in start to grow.

We often over think performance measurement and make it more complicated than it needs to be. Be practical, not perfect.

DISCUSSION:

Does your current approach to performance measurement include any of these 12 steps? What's missing? What are you over thinking? How can you streamline and improve your KPI approach as the same time?

Stacey Barr is a specialist in organisational performance measurement and creator of PuMP, the refreshingly practical, step-by-step performance measurement methodology designed to overcome people's biggest struggles with KPIs and measures. Learn about the bad habits that cause these struggles, and how to stop them, by taking Stacey's free online course "The 10 Secrets to KPI Success" at http://www.staceybarr.com/the10secretstokpisuccess.

Article Source:  12 Easy Steps to Get Started With a Lean KPI Methodology

Why Is Zend Your Ultimate PHP Framework?

Why Is Zend Your Ultimate PHP Framework?

By Rob Stephen

Web development frameworks are like abstractions where developers put in code to create full-fledged web applications with greater accuracy by consuming less time. Zend is one such framework dedicated towards agile web development and is helping businesses to get the custom web apps developed on the fly. While most of the components available in Zend are absolutely workable, it has proved its worth in creating big-scale applications for large organisations by being a highly scalable and decoupled framework. If you are still not aware of the unmatched benefits of the Zend, then take a look here at some of its indomitable advantages of the framework.

#1 High-end customisation

While customisation refers to the capability of a framework helping web developers to create web apps with extensive feature-set and options, a prior aspect of this framework is its immense flexibility. It holds a victorious record for offering widespread scope for customisation to the developers and help them tailor a website in the way they want using its multiple customising tools.

#2 Appropriate for big-data web applications

If there is one framework most suitable for big data application that is mainly required for large company's websites or applications, then Zend is that. It has everything in the form of the object, that is, it is preoccupied with the goodness of object-oriented. Developers can make use of the framework's aspect of code reusability and its class inheritance. Thus, there is no doubt that Zend can handle any number or any types of dependencies in a web application without making it perform slower.

#3 Speed and Efficiency

Zend with its object-oriented method of C++ makes web development far more agile and powerful. A website developed with the framework are sure to run faster than those build with any other frameworks. This is the one reason that most large-sized applications are built with Zend and its extensive customisation options empower the developers to create efficient and optimal web solutions.

#4 Decoupled framework

While by the design, Zend framework is a holistic collection of classes, it is otherwise a decoupled framework. Usually, one can use its MVC components to create a fully-functional web project. But, in another way, they can just load those components that they particularly need for the project. Being a very decoupled framework, it implies that developers can leverage the components as per their needs, instead of taking advantage of Zend as a whole framework.

#5 Greater community support

Zend's unparalleled quality and extensive usability are due to the support of the thousands of PHP developers who are a part of the large and exclusive Zend community. Certified and competent developers of the community not only work hard to bring advance upgrades in the framework but also help other developers in solving any issues that they face during the process of development.

Nevertheless, Zend is not only a PHP framework with great recognition and usefulness, having found its name among the big and small web developers. Its advantages are countless that help to build amazing web applications with more ease and flexibility. Widely known for its simplicity, it is thus the most befitting option for your web development project too and you can rest assured of its quality and performance.

Rob Stephen is one of the adept programmer at PHPProgrammers, working for over 5 years and holds a passion for writing informative posts on PHP development. PHPProgrammers is one of the distinguished web development firms in Australia that allows businesses and organisations all around the world to hire Zend programmers and other PHP programmers at reasonable quotations. Follow the   Facebook page for more other interesting posts on web development.

Article Source:  Why Is Zend Your Ultimate PHP Framework?