4 Reasons Why The Retail Industry Should Invest In Mobile App Development

By Deepal Bhatnagar

Smartphones are no more a luxury, and the traditional means of shopping are not the only means. Research reveals that in the US, sales that occurred via smartphones increased by 101 percent in 2016's first quarter. The purpose of any mobile app development company is to reconstruct the traditional shopping practices consequently improving the model of mobile marketing.

A mobile app, for now, is not just the future of e-commerce but also for retail. For clients to instantly get what they want, smartphone apps serve as a personal browsing and comparison tool in their hands. Mobile shopping is earning wider popularity, for the convenience it provides. As an outcome, mobile app development companies offer high-quality and cost-effective technology solutions.

It's more of m-commerce, not e-commerce.

As per a recently conducted survey, e-commerce accounts more of 30 percent of the entire e-commerce and will grow exponentially. Mobile usage is increasing at a lightning-speed rate than any of Google's internal forecasts.

The most significant benefit of m-commerce to users is that it demands less time in transacting. Also, users can do transactions from anywhere and at any time of the day. Users enjoy more in swiping the relevant curated images as retailers make several kinds of offers for the business promotion. This is all because mobile app developers recognize the end-user needs and create customized apps that fulfill user expectations.

Buyers spend more time on Mobiles Apps Than PCs.

The m-commerce is flourishing at an escape velocity that provides a platform for this kind of technology shift. As per stats, 90 percent of all buyers spent most of their time on mobile apps. Retail apps are remarkably convenient to use and user-friendly. Buyers get access to ample of information about the business products or services quickly. 63% of Americans today prefer a mobile app for the smooth convenience that it offers.

More engaging user experience

UI-UX are essential aspects of retail app development. Users appreciate using apps as each of them has their unique features, which often follow industry standards. Research reveals that most of the buyers give an app a chance once or twice.

Creating a feature-rich retail app by the developers is growing increasingly successful as it delivers an instant impact on the first-time users. Plenty of apps are available in the play store, but only a few of them make a difference.

Mobile App growth is flaming.

There is a regular shift from mobile web to mobile app-based buying, which means that apps are more accessible and acceptable. The growth is increasing day by day, inspired by a massive expansion in the number of mobile devices. Buyers use their smartphones to see what is around them, and retailers today needs to be smarter on efficient application of mobile app and satisfying the needs of mobile-empowered buyers. For a long time, success and prosperity, it is incredibly essential for the retail app developers to create applications that have a clear-cut visibility factor.

Conclusion

Building successful and high-traffic mobile apps is the end-purpose of the development companies. Numerous buyers still relish the in-store experience as they consider touch, see, and try products that they can't do online - but that's a pretty less number of users. Retail app development benefits buyers with up-to-date market trends. Shortly, mobile retail will entirely replace the traditional retail as the favored shopping means.

Deepal Bhatnagar is a techie, writer, & blogger. She is an avid reader, traveler, and foodie. Currently, she is associated with   ViitorCloud Technologies as Web Content Writer. She holds 3+ years of experience in her writing niche.

Article Source: 4 Reasons Why The Retail Industry Should Invest In Mobile App Development

How to Find the Best Software Testing Company

By Darshan T Thakkar

According to the statistics, the IT companies will be increasing their testing budget from 26% to 40% in upcoming years. This increase is because of the importance and necessity of delivering the best quality software in the market to bypass competitors and retaining customers' loyalty. However, the job of finding a good testing company is difficult. There is a shortage of well versed and skilled QA testing companies that can live up to your expectations and prove your suitable collaboration model for the software testing outsourcing project. This article shares the top tips to find the best quality Assurance testing company.

Define a clear collaboration model

Software testing is not a onetime process because even if you have a single software product, there will be version iterations of your product. Thus, the QA is an ongoing project. You need to collaborate with a testing company that can work in harmony with your team and organization to deliver expected outcomes in record time. Thus, before approaching software testing company, outline a collaboration model for the long term. If you think, you are not ready to go for a long-term collaboration model, then outline clear requirement and expected results from the QA testing company. This will help in speeding up discussions once you start finding the best company for software testing outsourcing.

Look references and testimonials

It is important to look at the past work and success stories of the company to assure you are hiring the best software testing company that has already proven itself. You can ask to provide some references to the clients with contact details so you can talk and cross check with them. You can also see the testimonials of the outsourcing testing company received from happy clients. This will give an idea of a company's professionalism and expertise.

Look around in the digital world

It is good to spend some time researching about the company online at different websites that talk about the company. You can see unbiased reviews about the company that will give an idea of how the company operates and what is the reputation of the company. It is always good to outsource your software testing work for the company that has strong and positive online reputation. Please be liberal to overlook some negative reviews as nobody can please everyone.

Ask about the complete proposal

It is always good to get a professional proposal from the company that has details of everything. The proposal must share the scope of work as well as what is not part of the work. The proposal will give a hint of their professionalism, work etiquettes as well as business standards. The proposal will also make things and cost transparent that will save you from any shocks coming your way later.

These are the top things you can do while hunting for the best software testing company. These steps will help you to find a good company that will work with you for years in the process of business growth and quality software delivery.

Darshan is a Technical specialist and author of the top technology blog. He has over more than 7 years of experience software, Web design, E-commerce and business development.

Article Source:  How to Find the Best Software Testing Company

Natural Language Processing

By Robert K Janis

It wasn't long after someone came up with the idea of a robot that people wanted it to understand human speech and text. It was a dream that could only be found in the pages of science fiction books and short stories, or observed in movies. Known as Natural Language Processing (NLP), the concept of a computer understanding human speech and text is now here.

It is not an easy task to achieve. First, there is the problem of human's speaking in a concise manner so that a machine can understand. Second, the problem of words that sound the same, but have different meanings like weigh and way, weight and wait, etc.

How Natural Language Processing Works

Processing the spoken or written word relies heavily on Big Data, large amounts of structured, semi-structured, and unstructured data that can be mined for information. Computers can quickly go through the data, analyze it, and find patterns or trends. Initially, NLP relied on basic rules where machines using algorithms were told what words and phrases to look for in text and then taught specific responses when the phrases appeared. It has evolved into deep learning, a flexible, more instinctive method in which algorithms are used to teach a machine to identify a speaker's intent from a series of examples.

In the evolution of NLP, algorithms have been historically bad at interpreting. However, now with improvements in deep learning and AI, algorithms can now successfully interpret.

If you own an Amazon Echo or a Google Home, then you are interacting with artificial intelligence and NLP. Moreover, it is already being used in all sorts of business applications including manufacturing, business analytics, customer relations, human resources, and healthcare.

NLP, AI, And Businesses

In the coming years, Natural Language Processing and Artificial Intelligence will influence five areas of healthcare.

Clinical Data and Administrative Assistants

Data Mining and Extraction

Market Analysis

Real-Time Translation Services

In customer service, the use of NLP can help determine customer attitudes for future sales. There will be no need for customer surveys. Instead, mining systems will offer deeper insights about a customer's feelings. Chatbots will allow human customer service personnel to concentrate on other types of calls.

NLP will help human resource departments to recruit job seekers, will make it easier to sort through resumes, attract more specific candidates, and hire more qualified workers. NLP in spam detection will keep unwanted emails out of an executive's inbox. It can also be used to "read" tweets and determine whether they are good or bad for a company so that customer concerns can be addressed.

NLP And Social Good

NLP and AI can help prevent school shootings. For example, Columbia University researchers have processed 2 million tweets posted by 9,000 at-risk youth to determine how language changes as a teen gets closer and closer to committing a violent act.

There are so many uses for NLP now and, no doubt, as the technology expands, more can be achieved.

Regardless the business you are in, AI and NLP has or will impact it. Learn more about the technology and products available at   WorkFusion.

The less you know of AI, the more you need to check out WorkFusion.

Article Source:  Natural Language Processing

Create a Lifetime of Sweet Memories With the Professional Wedding Photographer

By Harikrishna Patel

It requires a great deal of imagination and lots of feeling to understand the value of family albums and the still photographs they contain! Whether monochrome or dazzling color, photographs are losing out in the battle with videography that is everywhere, echoing the television culture. Yet, we love our family pictures no matter what and some situations make it more convenient with the stills rather than the video. While films are far more complicated with equipment being required, they do capture live action magically indeed. Maybe you need both photographs and video for the appropriate occasions. Get the professional wedding photographer for those images frozen in time that will tell happy tales for an eternity.

Dramatic scenes would be recorded for posterity

Though the film medium may be a century old, still photographs came so much earlier. Sentiments are still better expressed casually in the hard copy photographs. Not everybody has access to films and screens, the digital world not having reached certain remote areas and sections of society. If you are lost in monochrome memories, think the grand color and all the latest software that apply equally to the video and photographic world too.

After the photography is carried out by the expert team that has a passion for it, the processing looks at the finer points. Embellishments are added and characters highlighted, weak points edited, borders and titles informing of salient points. As if reflected in an enchanted mirror is the history of the wedding occasion, capturing the series of events before, during and after the fateful day. Invest in the Luxury Leather Bound Album that would preserve the memories just as the events happened to touch the heart's core. This piece of family history would possess an immense significance, perhaps over generations, never going out of style!

Professional wedding photographer would show the way to some charming blow ups to decorate the wall like the film posters in the town. Those special effects with titles and ambiances added would take the society by storm. Transmitted over social media, they would rock the world. Though we live surrounded by video in all directions, there is a time meant for sober hard copy photographs. Otherwise, how would you explain the print industry and the books, the brochures and the leaflets? Along with those dainty copies meant for the grand family album, get some laminated enlargements made of the intimate moments that express a world of love.

The photographers will visit the most romantic wedding venues!

Being quite used to weddings arranged in remote locations like farmhouses and beaches, the forest and the mountain, the visuals would better express all the adventures and dreams of the married couple. Time passes quickly all right and those pictures contain a world of intimate moments, containing the essence of the grand occasion. Just imagine how many times the day would be revisited by every generation within the family and beyond.

The photographers know the secrets artistically and technically, customized agreements taking care of individual needs. Look at the portfolio and the testimonials to be convinced that we mean serious business with all the years in the profession that reaches deep into the heart and soul. The cameras and the software form an important part of the action. The team does the rest.

With all the involvement in the trade, the photographers will melt into the invitees at the function, weaving in and out without disturbing anybody. It is quite understandable that all the arrangements for the wedding would result in stress. As a result of discussions, the photographers will plan and execute all the lighting and filming arrangements. Getting a piece of the action and recording the natural expressions, movements, and behavior in all the glory would be the target. Formal photographs of family and guest groups too would be handled very skillfully.

Several high-quality cameras and photographers make sure that errors are minimized. By taking many more pictures than necessary, we have more pieces of the action to choose from. Many customers want some monochrome prints to remind of the previous generation, perhaps, with some color decorations. Indulge in a world of fancy regarding the prints, sizes, frames, and enlargements. It is an occasion of a lifetime. Professional wedding photographer brings the most satisfying results.

TREE Photo & Video Studio is recommended for hiring the most accomplished    professional wedding photographer. The veteran writer of this article thinks that way after spending a lifetime in the photography business.

Article Source:  Create a Lifetime of Sweet Memories With the Professional Wedding Photographer

Engage the Best Professional Videographers to Film Memorable Weddings!

By Harikrishna Patel

Filmmaking is no longer what it once used to be! Look around in the media and the wonders on celluloid are exactly what you would get. Cameras and dedicated software programs create dream-like sequences spruced up with all the technological gimmicks. The impact leaves you spellbound as often happens. Advertising films take it all too far with unlikely stories and sacrifice realism for the sake of an impact, to sell a product, like costumes perhaps. aspect. The professional videographers busy filming the wedding are not after commercial success. Let us call it an artistic pursuit to store memories that the families will return to in the remote future.

Building and storing wedding memories!

Just like a person, building or event, street or town has memories associated, the once in a lifetime wedding day means so much not only for the moment but generations. The two individuals and their families, the society around them, perhaps in distant cities, so many come together to celebrate that special occasion. The intensity of feeling and emotion, the ambiance, and the music, the intimate dreams and groups, everything deserves to be recorded.

Should we not be grateful that such a medium exists that effectively captures it all live! Photographs may be far older and still, pictures are best suited for family albums, though enlargements could be life-sized posters to decorate the walls. Video storage is different and possible on DVDs or thumb drives, conveniently copied and transmitted worldwide over social media.

Glance through the portfolio of wedding films by the professional videographers

Weddings are happening everywhere around us, both in the neighborhood and media reports of celebrity nuptials. Though they may be admired from a distance and gifts handed over, the real experience of your own wedding is intensely dramatic. So many visions come together on a day that goes down in the family and personal history, the dazzling moments repeated for an eternity of togetherness. While the future is unknown, we do pray for the best circumstances for the families and the future children.

Those wedding video samples are as good as the films you witness, perhaps better in terms of being real. Besides, the technical and artistic aspects are quite professional, up to date and incorporating the latest techniques. The machinery and the cameras, lighting and sound effects, graphics, you will get the stunning best.

The team would endeavor to create a striking story based on the wedding, complete with all the gear associated with the film industry. A lot of effort went into the accreditations and the training, and long stories of arduous experience brought us to the present stage as we strive to achieve even higher peaks in the search for perfection.

The short film that uses the preparation, the ceremonies and the parties associated with the wedding occasion promise to capture the happiness and love as it happens. Though such a joyous event, a wedding does involve a few tears. Kids enjoy the happening in their innocence. The services are out to make a profit. We capture all the facets, the music and the food, the furniture, and the costumes.

Fairytale wedding venues

Traditionally, the church is the honored venue for taking the vows and congregating to be blessed. In the designer age, farms and forests, beaches and mountains have become resort-like charming venues for the wedding adventure! And why ever not? If it is a once in a lifetime occasion, farfetched wedding venues stretch the imagination and provide an escape from the humdrum stressed-out and polluted urban background. Perhaps the time and the money would be greater for such a dream wedding for those who are interested and can afford the additional expense.

Our videography services are extremely budget friendly

Customized packages would suit every requirement. Though we assure of the finest quality, the charges are rather competitive. Compared to the expense of the food or hiring the venue, the videography cost would be only a fraction. Yet, it is the video that will endure through the years and decades when most of the other details are forgotten!

Professional videographers present the best option to breathe life and animation, interest and excitement into a film that will live for a lifetime. Translate all the wedding drama into live footage that will live to tell the tale many times over and warm the hearts forever.

If you are searching for    professional videographers, the experienced photographer who wrote this article recommends Tree Photo & Video Studio. Get the wedding film superbly done with all the amazing effects.

Article Source:  Engage the Best Professional Videographers to Film Memorable Weddings!