The Real Difference Between Marketing and Advertising

By Ramon Tarruella

They sound similar but in reality they are not.

Most people believe that Marketing and Advertising are the same thing. Fact is they're not. What is known as advertising, is just a part of the whole game, which is marketing. Marketing includes the complete development of a brand, starting from the research then continuing to designing, advertising, sale, etc. Advertising is considered a part of the whole marketing process, which sends the message using several mediums, in order to promote a product.

Advertising is one of the most important components.

Advertising is for sure, the most important component of the marketing strategy, at the same time is the most expensive. Advertising is about sending the message to a public regarding a company, services or products. At the same time, advertising represents the behind the scenes work process, which includes the development of several strategies and methods to finally capture the attention of a target audience. These strategies includes planning several actions like the following: purchasing ads, deciding where to buy the ad space, the media to be used the time, the frequency and several other factors. The mediums used to put the advertising are the following: mail, newspapers, television, internet, email, magazines flyers, billboards, etc. Television is considered the most popular one, although the internet is the one becoming popular faster.

Consider marketing as the whole cake.

One excellent approach to make a difference between marketing and advertising is seeing marketing as a whole cake and advertising as a piece of one cake. Some other pieces of the cake are: product designing, product pricing, customer satisfaction, market research, sales, etc. These pieces of the cake are expected to work independently, but at the same time as a whole, to achieve a much bigger goal. To illustrate this, we can think about the process of selling a specific process, and at the same time, build reputation of the company involved in a specific market. This is way marketing can be seen as a marathon process, which involves several tasks that take several hours or even days of research. This research, is the marketing process which requires more time. The reason of this, is related to the fact that it involves the deeply understating of the way people behave towards a specific product. Other two elements that also require a lot of time are: product design and developing an advertising strategy. The components that require much less time are: executing advertisements and sales. Similarly, marketing can be seen as a medium between the product consumers and the company.

Companies often make the mistake of confusing advertising with marketing.

Most of the times, companies, specially new ones, make the mistake of confusing both. What they do is compete with huge well-known companies in advertising, ignoring what's behind. To illustrate this, we can think about a logo. For several business owner, the logo represents the most important factor of the company in their advertisements. They have the believe that a better logo will bring more sales. True is, that the logo is good, only if the reputation behind a company is good, in other words, the reputation of a company makes the logo. It's imperative that the log, reflects the company's values. It's important to keep in mid, that these big companies invest a lot of capital on advertising, new companies can't afford to do the same. Based on this, the most important thing is to invest money and time in establishing a communication with the consumers. The message should tell the consumers, that the company understand their needs. It's about educating the consumers, it's about giving them an understanding that the company knows what is doing and that it's the best doing it.

Smart marketers are aggressive in approach rather than passive.

Smart marketers have the ability to really provoke reader's minds by suggesting the to perform certain actions, instead of just telling them the existence of the product. They also know how to bring to the company, contacts (including names, addresses and phone numbers), who are interested in using the services of the company. They do this, by using what is known as aggressive marketing. Here is the key of a good marketing campaign, it definitely speaks a lot about a specific company and the services and products it offers, then the advertising is what provides the special touch to that very hard work the marketing professionals did.

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Article Source:  The Real Difference Between Marketing and Advertising

5 Trends to Get Killer Logo Design in 2018

By Reddington Roy

In this increasingly noisy world, where every day a new brand or product launches every second of a day, what would it take to make people remember you as a business or as a brand? A stunning, creative and memorable logo design with impeccable marketing tactics. Logo Designs is all known for such hefty job when it comes to do it all. Therefore, keeping your branding strong, modern and based over latest trends will not only give your business a competitive edge but will also perform exceptionally to attract more customers to your door and help them to recognize you with to experience similar ambiance.

Keeping your logo design contemporary helps businesses in many ways. It projects impressions that help people to identify you as a well-run and relatable brand and not like the dated trademark that does not communicate effectively. To draw attention to brands, business or even towards an advertisement, graphics, creativity, skills and all above concepts together creates a buzz and help your business to achieve goals of marketing and branding. However, when it comes to opting for professional logo Design Company, customers usually forget about the trends and demanding pattern in the design market.

Remember, a quality logo design is not always about a high-quality graphics or hues. A creative concept for the logo is barely born easily, so the cost you pay to professionals is not only about acquiring a symbol that is unique or different than the previous ones. It should comprise all the element, however, opt for companies that offer affordable packages and provide optimal quality services to design a perfect logo that defines your company, utterly.

Therefore, this article is here to educate both designers and customers to stay updated with trends that are going to sneak peek throughout 2018.

Creative Typography
In design, concepts either can make your first impression amazing or just the opposite of it. Therefore, creative typography allows today's ventures to begin with something that has never done or seen before. In typographic logos, a designers' skill matters most, however, giving the soul to design is all that one must strive for. In typography, regardless of which mood you choose to play with, either serious or silly, it is one of the top adaptive styles drive to create engaging visuals to get attention. A quick example would FedEx without which we cannot complete the list of our examples. Mailchimp, Cutting Room, and NME logos are considered to speak how these giants indeed choose typographic logos to define their business identity.

Apart from all the benefits that come along with this popular medium for logo designing, creative typography gives large room to play around with concept to provide a personality to the logo. It helps designers to speak-up their creative minds and builds a unique logo that is futuristic and versatile. If you believe in artistic values, then considering typography for your business to get it done in with the latest design.

Colorful & Vivid Logos
Grabbing most attention with monotone can be difficult unless a brand is not proceeding with resilient marketing strategy namely Dior and, Nike. However, recent logo design news we received regarding Apple Inc. logo speak about how soon we are going to multi-color logos in this year. Moreover, many popular platforms such as Instagram and YouTube shifted to new designing while sticking to the same frame of work with color, i.e., using vivid and vibrant hues. These examples lead us to comprehend the scope of bright and colorful logo design in the upcoming trends in logo designs.

Geometric Shapes
Typography is not the only characteristic of logo design getting popularization simplification these days. The definite shapes used in logos have recently seen with an increased focus on minimal geometry shapes, or geometry fashioned with a less-is-more approach. When you look at some of the gains of this style like versatile branding, you obtain visibility and modern concepts and ideas-it certainly clarifies that we should be expecting more in 2018.

Metaphoric Logo Concepts
Metaphors amaze minds instantly; with the design, it turns the concept into more creative characters. However, since it has been in trends for last few year, we know metaphors are probably not something new to logo designs. Subsequently, these metaphors are now expected to illustrate greater depth with impactful creativity in designs. These extremely out-of-the-box concepts have leverage metaphoric logo trends back in 2018 to amuse minds with curiosity, thoughtful ideas and unique perspective of design for any name it is expected to mold.

Subtle Animations
Years back when animated came into being; its adaptability amused people. However, back in time lack of animation logo display centers companies preferred to scale with static ones. In this era, from Facebook to website, it is easier, more attention-grabbing and animated-friendly space we have to display some of the creative concepts. Thus, keeping subtle animation to logo design seems to amuse and inspire if the concepts and design collaborate with subtle animate bring more significant meaning to logo design.

We hope that this article helped you acquire tips that will surely help you get started with unique and attractive identity. Therefore, if you are finding a team that help you get started not only with ideal logo design but, professional and eye-catchy branding then let us introduce our renowned firm Logo Design Valley.

In a nutshell, we are creative and professional team strive to help our clients raise their business with a unique identity and business persona to give your business credible reorganization in digital and print media. We spend our time to practice and master the high-growth techniques to provide you latest methodologies to excel with trendy design and innovative ideas.

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Article Source:  5 Trends to Get Killer Logo Design in 2018

A Lamentable Truth: A Titanic Film Review

By Russel Rivera

A love deeper than any oceans and mightier than any waves; who would have thought that this is all going to end above waters on a calm and frigid night? Jack Dawson and Rose DeWitt Bukater, an aristocrat and a proletariat, yet managed to fall deep in love with each other. The two characters proved how the social norms cannot hinder a genuine ardor. Although romantic they may seem, both suffered from the eminent trace of social discrimination. Their overall story just rendered a proof that loving someone can go beyond what is impossible.

Titanic, a movie that is considered as the best representation of a beautiful disaster: captured the hearts of many and illustrated the dark yet vulgar societal norms. The movie mocked the hierarchical system of the people; the rich can loll in luxury while the poor are trapped underneath (jail-like quarters). As the film proceeds, the classism becomes more apparent. People of the first-class are to be found on the upper deck and are lodged in lavish bedrooms. Whilst the lower-class fills up the lower deck with bedrooms supposed for one person yet is cramped by four people.

A disaster is yet to come to the "Unsinkable Ship of Dreams"; the mighty Titanic encountered its antagonist, the infamous 'iceberg', colliding with it and now the unsinkable ship has slowly began to be filled with ice-cold water. As the sinking becomes noticeable, the officers were asked to lock the destitute and workers below to drown, when as the too-few lifeboats are occupied by the moneyed. This certain scene just showed the unjustifiable and unreasonable logic of the officials. This whole action of inequality until the end became consistent, wherein the people that almost have lived are left to freeze in the vast waters of the Atlantic Ocean. A seen from these parts the irrational judgement of humans onto how almost the majority perceive the poor as worthless.

Apparently the movie is a mirror of our modern day society wherein the one with power and wealth are the only one that can enjoy life of pleasure while the poor can suffer and becomes poorer. First the poor are well-examined before proceeding to the ship, and then followed by their cramped setting and lastly the unjust approach to them until the end. What was supposed to be seen as a feeble attempt to capture the beauty of Titanic became an example of when a dream can turn into a catastrophe. The movie illustrated both the triumph and tragedy associated with the real story behind what happened in the historical event of RMS Titanic. It is like a beautiful painting concealed with a dark and tragic back story.

Article Source:  A Lamentable Truth: A Titanic Film Review

Best Practices for Proper Headlight Maintenance

By Sarahbeth Kluzinski

Your vehicle's headlights are a vital safety component being that they are one of your first lines of defense while navigating the road at night. Without proper visibility, drivers have trouble seeing where they are going, putting them at risk of collision. It is critically important to regularly inspect your lights for any needed adjustments or repairs, and to follow the best practices for vehicular headlight safety.

Continue reading to learn what you should be doing to make sure your headlights stay in great condition, and where to get expert automotive advice you can trust.

Choose Quality Headlights

You can opt for basic headlights, but keep in mind that there is a whole market of higher-quality parts to choose from. Higher-grade headlights come with options such as whiter lights, enhanced visibility, extended depth perception, reduced glare, improved contrast, and more. Depending on your individual needs, you may be safer with a higher quality headlight set.

Don't Let Them Burn Out

Replace your headlights before they have a chance to burn out completely. Check them regularly, at night, for differences in brightness and color. If you notice a decrease in vibrancy, or simply cannot remember when the last time your headlights were replaced, get them replaced immediately.

Always Buy in Pairs

Even if only one headlight is burnt out or dim, it is important to always replace them both at the same time. This is more cost-effective and safer. A new bulb paired with an older bulb can produce uneven lighting on the road. This is not only dangerous for a driver and their passengers, but for other drivers on the road as well.

Install Headlights On Your Own

You don't necessarily need to spend extra money on professional headlight replacement services if you are a handy person. There are several online tutorials that will show you how to replace headlight bulbs with ease. However, if you are not a project-type or handyman-type person, it is not recommended to install headlights on your own.

Talk to a Mechanic

Even if you are a handy person, or know a thing or two about auto repair, it is best to talk to your trusted mechanic about proper automotive maintenance and care. They will guide you in the right direction, and recommend a maintenance schedule that you can do on your own.

Additional types of car maintenance that you should always keep up with include fluid changes, tire rotations, battery replacements, filter replacements, coolant flushes, engine tune ups, body waxing, windshield wiper replacements, and more.

Call Northeast Auto Service at 317-475-1846 for auto repair in Indianapolis, Indiana. They are ASE certified car mechanics that provide a wide range of automotive service and repair for all make and model vehicles. They also offer auto repair coupons! Request a free estimate or advice, today.

Article Source:  Best Practices for Proper Headlight Maintenance

5 Reasons Why Every Church Must Buy a Used Shuttle Bus

By Charles Kaufman

If you are looking for a church bus, purchasing a new one might be very expensive. The best option may be going for a used shuttle bus. There are numerous used shuttle buses that are in good condition and affordable. When looking for a bus, it is essential to consider the condition, the size, and seating capacity among many other features. Below are some of the benefits of purchasing a used bus for churches

Benefits of buying a used shuttle bus for Churches

* Affordable - A secondhand bus offers both operators and passengers numerous benefits. For instance, you can get a nice bus at a lower cost without sacrificing the safety, amenities or seating capacity. Choosing a used shuttle is a great way to provide quality transport for the church members.

* Available in several configurations - Shuttle buses are available in various configurations and are made for different markets. Many of them are made to transport adults, seniors and handicapped. Others are designed to transport people to the airport and are equipped with luggage compartments. This means you can buy a minibus with all essential features.

* Operation cost - Shuttles need less operation cost than buying small vans for the church. Instead of buying three vans or more for your church, where the operating cost is high, a used shuttle bus offers better economy. Keep in mind that each van needs some repairs and maintenance. Happily, most used shuttle buses are in good condition especially if you purchase from a reliable dealer.

* Increases participation - Most senior members of the congregation are no longer using their cars. Some are unable to afford the expensive cost of fuel while others are not willing to drive in the dark. Purchasing a pre-owned bus is a great alternative to keep the senior adults active in the church especially during the evening services. Shuttle buses are also good to transport churchgoers during winter when driving is risky. In addition, senior citizens are more likely to participate in church retreats, distance events, and other social outings when transport is offered by the church.

* For Sunday school children - Taking children to Sunday school on a church minibus is an amazing experience for both children and the parents. It also motivates parents to take their children to church since transport is being provided.

Bottom-line

Church growth is normally delayed by large car parking. Due to this, most churches are overstretched to search for alternative locations with ample parking space for the members. The only best alternative is buying a church shuttle. Most church members will definitely love the idea of bringing them to church and taking them back home.

Buying the right bus for your church is very important. You need to consider other factors apart from the price when purchasing one. You can easily get a used shuttle bus in good condition for all church members. All factors into consideration, a bus can substantial value to your church. Furthermore, it makes a lot of sense to purchase a vehicle designed to transport people, instead of buying a cargo vehicle adapted to transport people.

If you have more questions about buying "used shuttle buses" for your church then call Charlie at 844-612-7122 or visit http://www.GetAnyBus.com today!

Article Source: 5 Reasons Why Every Church Must Buy a Used Shuttle Bus