How to Stay One Step Ahead of Changing Customer Behaviours

The idea that consumers are changing is not new. What is different, however, is the way in which they are changing and the seemingly random directions consumer behavior can take. This diversity presents companies with a substantial problem, as they try to apply traditional business models—premised on size and scale—to a more complex and fragmented reality.

5 Ways to Align Your Business Practices to Manage Consumer Behaviour

In today’s digital world, where people want instant gratification, it can sometimes feel like keeping customers happy is a moving target.

Shifts in customer behavior, demographics and preferences can change so fast you might not even notice it, until it starts to negatively affect your business.

The main reason for this is technology.

Everything has gone digital and customers are much more informed than they were in the past.

Think about it: we carry around an instant source of endless information in our pockets or purses. How many times have you whipped out your smartphone to check a product rating in a store, or to Google more information on a service provider?

Let’s say you want to buy a car. Nowadays, you don’t have to start by kicking tires at the dealership or buying the same vehicle your family always has.

You can get a wealth of information online: customer reviews, auto magazine ratings, maintenance schedules, resale values and so much more.

As new information comes out`—a new car rating or a factory recall` of a part—your preferences might shift. All of a sudden, people love or hate a brand, and as a result, they win or lose sales. Not to mention, their reputation fluctuates whether the news is positive or negative.

Here are a few other reasons why people’s preferences change:

Ï Depending on the economic climate, people have more money to spend or have to tighten their purse strings. Think real estate costs, unemployment rates and the income tax paid in a particular area. 
Ï With an overwhelming number of options available to consumers, maintaining brand loyalty is more difficult than ever. 
Ï Competing brands come out with newer and/or better models of products people want.
Ï Trends come and go (here today, gone tomorrow diet fads are a good example of this).

So how can you manage consumer behaviour when it’s constantly changing?

 

Just one of the many detailed auto reviews you can find online.

1. Watch your competition like a hawk.
This is an important piece of advice for your business overall. When you first create your brand messaging and USP (unique selling proposition), you’ll want to do a competitive analysis. But even when you’re an established business, you still need to be aware of what your competitors are doing.

From their prices to their value propositions, monitor what’s happening in your competitive landscape and adapt accordingly. This may mean adjusting your prices, offering a freebie with a service or including free delivery for orders over a certain amount.

If you want to survive and thrive, market to changing consumer behaviour by focusing on what others in your field are doing.

2. Make it easy for people to leave reviews. 
Customer reviews equal free advertising. According to research firm Martech Zone, 90% of users need less than 10 reviews to form an opinion about a business. If your customers are happy, some of them will write glowing reviews.

Their opinions will influence potential customers who are looking at what your business has to offer. See, you don’t have to do all the work when it comes to changing customer buying behaviour`—your reviewers will help do it for you!

Check out The Importance of Gathering Customer Reviews.

3. Keep moving forward. 
If you focus only on the present or get complacent, you’ll forever be playing catch-up when changes occur, and eventually (or very soon) you’ll be left behind.

Technology is always one step ahead, and even if you think you’ve got too big a market share to lose to the competition, chances are somebody out there is thinking of a way to make what you do even better.

A good example of this is the ride-sharing service Uber. The taxi industry wasn’t prepared`—or worried`—about tech disrupting their world. Well, we know what happened. Uber has taken over in many cities, and cab drivers are feeling the pinch.

It’s important to innovate based on your industry, competitor research and your customers’ likes and dislikes. Differentiating yourself could be as simple as offering a wider online selection than your competitors, or as tech-savvy as connecting with your business consulting clients via an app.

4. Put your customers in charge. 
Shoppers want to chart their own journey. They move between store, browser and mobile with ease.

You need to align business priorities to keep up with them, not just push ads at them. To manage consumer behaviour effectively, take a step back and look at touchpoints that make the most sense for your demographics.

Maybe you do a live video on social media, then email subscribers with an enticing offer and following up with a “Last chance” email to seal the deal.

Have you ever written a bad review? Have you ever received a negative review – real or fake? Watch this video to find out when and how to best respond to negative reviews, how to respond to fake reviews and how to report fake reviews on Yelp, Facebook and Google My Business

 

5. Remind your customers you’re there.
While people want to be in control of their consumer journey, that doesn’t mean they don’t need your help.

According to a survey done by research firm Nuance, 63% of respondents said they actively ‘outsource’ their memory to mobile devices or computers. They coined the term “digital amnesia” to describe this phenomenon.

They also found that 89% of millennials are more willing to do business with companies that send reminders and notifications; 91% of Baby Boomers feel this way.

Guide your customers towards your product or service by nudging them along the way with resources and reminders of how valuable your product or service is, or that they’re due for their next appointment...whatever makes sense to your audience.

Check some of Nuance’s research on customers “digital amnesia.”

Changing customer buying behaviour means that you’ll never be able to stop moving!

But take the time to align business priorities to your customers’ shifting needs, and pay attention to what your data is telling you, and your customers will be more likely to buy from you today, tomorrow and far into the future.

Best Tips For Quick Hair Loss Reduction

Fortunately, you have some options when it arrives to dealing with your hair reduction issue if you are a woman. Strict vegetarians can affect the well being of their children and make them experience hair shedding.

Baldness or hair loss (also known as as alopecia) is most generally seen in adults. But it has been observed in almost 2 million kids in United States alone. Approximately around three%twenty five of pediatric visits in US are for therapy of kids's hair loss issues. Even though 60%25 children do not find a require for therapy, around forty%twenty five are not that lucky and find on their own in an uncomfortable situation.

If sufficient treatment is not available for your kind of hair reduction, you may think about trying various hairstyles or wigs, hairpieces, hair weaves or artificial hair substitute.

Trichotillomania is just a $10 word for the psychological condition where individuals twist and pull their personal hair out. This is a top cause of hair loss with children that might be nervous, nervous, or pressured out. Simply because this is a psychological issue, it can be tough to stop.

There is nothing still left to say about Zetaclear. Nevertheless to conclude, we can say that Zetaclear has been prepared from all-natural ingredients thus having no nasty side effects. It helps to ex-foliate the build up of yellowing keratin debris. It is very simple to use with its supplied brush applicator. There is no need to have an prescription to purchase it and zetaclear reviews is the answer that really works.

When kids suffer from severe stress or melancholy such as loss of mothers and fathers, grandparents, then severe injury can trigger hair loss. Mental stress situations trigger melancholy in children. High fever and surgical procedure might also be other factors for hair loss. Modifications can trigger baldness either partially or totally bald. There was no particular check to diagnose this situation. Following the children get out of stressful circumstances, hair growth will return to regular and it generally requires about a year or much more.

Many circumstances that make hair fall are primarily based on the fact that your scalp is affected by DHT and androgens or that your follicles are malnourished or being clogged or choked off. You can not afford to worsen this by not stimulating or cleansing your scalp sufficient. And truthfully, follicles that go to the resting phase are going to inevitably shed ultimately. So you might as nicely maintain your scalp healthy as there is nothing you can do in any case.

Surgical hair substitute - this is generally known as hair transplant surgical procedure. This is done by obtaining a donor hair follicle at the back and side of the individuals head. The surgeon will then take graft of the follicle at the area exactly where there is thinning of hair. A new hairline will then be created. The end result would look like you got long term hair development.

There are some well being issues that can cause hair loss in children. Viewing their friends again after this event can be very traumatic. Getting the instructor explain the issue to the course prior to the kid arrives can be very helpful. Kids want to comprehend what is happening about them and are generally very kind and considerate once they know the situations.

Article Tags: Hair Loss

Construction Ride on Toys

Ride on Toys are fun for the whole family.  There's a special category devoted to construction ride on toys for kids that I would like to share with you.  Does your child want to be just like you working with excavators, front loaders, digging away in sand, dirt, grass, pebbles, snow?  Well, with a construction ride on toy, your child will have a blast with the moving parts and battery operated function.  Let's check out some of these toys below.

Present day, most kids are not interested in traditional and simple toys. For them, the construction ride on toys lend relief by invigorating their senses while using hand and eye coordination. Kids are loving these rides and enjoy performing small construction tasks on their own through these toys, which makes them a fantastic gift!

Excavator Ride on Truck by Luonita Kids:

This Excavator Ride on Truck is designed in a way that appeals to kids everywhere. Kids can easily take its ride as it has simple functions. It has both remote control and manual features. In the remote control feature, you can perform various tasks without giving any commands manually. Once your child gets familiar with the ride, give him the confidence to perform all the features manually. It has a control digging arm, using shovels to carry the sand and dirt from one place to another. Its seat is very comfortable for children.

Ride on Caterpillar with Excavator by Mega Blocks:

For your car and construction lover, this Mega Blocks ride is the best gift option for ages 1 to 3. It has a large steering wheel on its front has various features including truck sounds. It is effortless to operate. Your child can quickly turn around his seat, can control the pivoting excavator arm and scoop up the blocks that are included in it. Your child will enjoy the activity of storing the blocks in the storage area under the seat. It is totally safe and comfortable for the kids.

Kids Excavator Ride on Truck by Best Choices:

Best Choices Kids Excavator Ride on Truck will bring out the architecture in your little champ. This ride has a working digger arm. Besides the digger arm, its rotating driver's cab is best for scooping up toys, pebbles, and sand. For facilitating the children, it also has the gardening accessories in the storage component under the driver's seat. For more fun, this ride has sirens and horns. This ride is constructed, keeping in mind the safety of  kids. It is made of non-toxic plastic. That makes it durable and safe for your kid. It is one of the best gifts for children from 18 months to 6 years old.

12V Battery Powered Ride on Excavator by Costzon:

The Costzon Excavator is designed perfectly for kids. It helps to develop and improve their motor skills and with hand and eye coordination. You child is secure in this ride, as it has comfortable seats with seat belt. Its functions, including backward, forward, high, and low speed, add more fun in this toy for kids. The most fantastic function of this ride is the flexible front loader. It appeals to kids the most, I think. It has a rechargeable battery, making it a durable ride for your kid. Kids can easily use it as its functions are kid-friendly. They can enjoy a comfortable and super safe ride.

The Bottom Line:

Kids love construction ride toys, because they mimic so well real life construction work. These toys are designed, keeping in mind the health and safety of the kids. Parents are freely buying these toys and recommending to others as well. These toys are helping to increase the motor skills of the child, and also aiding in using their hands and eye coordination.

History of University Institutions in Niger State

The idea to established a university in Niger State was first conceived in 1980 and by Feb 1983 the school was officially commissioned by the Federal Civilian Government of President Shehu Shagari. The commissioning was when Malam Awwal Ibrahim was the Governor of the state while Professor J. Ndogi  was the pioneer Vice Chancellor. The school is federal government owned.

After the creation of the state in 1976 by the then military government, it took Niger seven years to be able to get a university in it state. However, this does not translate to means that the residents of the state prior to having a university institution did not get the said higher school of learning education, the fact is, they received it from other states of the country.

The idea to established a university in Niger State was first conceived in 1980 and by Feb 1983 the school was officially commissioned by the Federal Civilian Government of President Shehu Shagari. The commissioning was when Malam Awwal Ibrahim was the Governor of the state while Professor J. Ndogi  was the pioneer Vice Chancellor. The school is federal government owned.

The second university in Niger State, Ibrahim Badamosi Babangida University, an institution name on the name of a former Nigeria military head of state was created in 2004, that was 21 years after the establishment of the first university in the state.

The university was founded just because the state aspired to have a university institution which it can called it own. Two, the creation of the school has to do with creating more university education opportunity for the state indigene. Three, the idea to locate it in Lapai was aimed to bring development to the town and to bring university education closer to some other tribes in the state.

Immediately after the commencement of education activities on the campus of the school in 2005, the state government of Governor Yohana Kure made appointment of  Professor Musa Abdullahi  as the pioneer Vice Chancellor.

As at time this article was being writing the two universities has a combine number of 20,000 undergraduate students and 3200 postgraduate students. The two institutions boosted total number of 1048 administrative staffs.

The state is agitating for establishment of more universities for some of the reasons mentioned above and their expectation this time center toward the private organizations to complement the government efforts. Until now there is no private university in Niger.

 

History of Polytechnic Institution in Niger State

One of the many ways the people Niger State of Nigeria get their students acquired technical education is by sending them to polytechnic. By this, the students are able to acquire technical skill to work in all the industries in the sate. The state has three number of the schools and they are controlled by both goverment and private organization.

It is a believe in Nigeria that Niger State is home to many powerful Nigerians, having produced substantial numbers of the country past head of state and many of the country powerful military personnel both in the past and this present time.

Having produce many powerful and influential personalities in Nigeria does not in any way help it education reputations.  According to a data published by Nigeria Bureau of Statistics, the state ranked 30th of 36 states including Abuja with the highest number of educated population.

Niger State was established in 1976 during the reign of the military regime of General Murtala Mohammed and General Olusegun Obasanjo.  A year after it creation, the state witnessed the establishment of it first western style polytechnic institution in 1977 when Federal Polytechnic, Bida was established.

Federal Polytechnic, Bida was founded as Federal College of Technology, Kano but when it was moved from Kano at the directive of the then Federal Military Government of Nigeria it's name was changed to Bida College of Technology. The school later took up the name with which it is presently called in 1979.

The creation of another polytechnic in Niger State was in 1990, when Niger State Polytechnic was formed as a result of the conversion of the then Zungeru College of Advanced Studies (ZCAS) at the directive of the Niger State Government, due to a changed in Nigeria education system.

In 1997 the Niger State Executive Council headed by Military Governor Samuel Oduoye approved  the State College of Administration and Business Studies to be merged with the polytechnic making it more bigger, and since then the school began operating two campuses: one in Bida which is College of Administration and the other campus in Zungeru, which is College of Technology.

At present there are three government approved polytechnics in Niger State.

The third one is a private institution by the name St. Mary Polytechnic, Suleja.  It is on record that this school is the first ever private higher institution of learning to be established in the state.

St. Mary Polytechnic is a National Board of Technical Education (NBTE) approved private institution in Kwamba. It was established in 2015 as a Christian faith based school, owned and managed by the Catholic Diocese of Suleja. Just like any other private polytechnics in Nigeria, the opportunity to create the institution was as a result of the passing of a bill which allowed private organizations to establish  private polytechnic in Nigeria.

The school comes into existence 25 years after the establishment of the second polytechnic in Niger State.

It is worthy to note here that, the three polytechnics in Niger State were created with a purpose and that is for the training of technically skill manpower for the ever growing engineering industries in the state and in Nigeria at a large. Despite this number there are still opportunities for more polytechnics to be established in the state taken into consideration the population and the landmass of they have. Niger state is the largest in Nigeria by landmass so there would be enough land  for every interested private organizations to build it own private polytechnic and the huge population of young people that could be attracted to their schools.