What Makes For a Great Location?

By Pritesh Jarodiya

Location of the Business: An Essential Factor

Whether you want to open a caf�, a restaurant, a hairdresser, a grocery store, a kindergarten, a clothing store or any other business, especially if retail services and sales, you need to find a suitable location for it.

Today, businesses of any size and almost every industry are aware that choosing a physical location for a business can often be a crucial factor in the success of any company. Selecting a site for your retail outlet is a challenge and here's what you must consider before choosing a site for retail business.

Cost

Most obviously, can you afford it. Also, though, consider whether your customers and employees can afford it. For example, is there free parking, or is it expensive?

Proximity to Potential Buyers

Whether they pass the business as part of their wanderings or they come to the place as a result of other businesses or institutions in the area. Observe the amount of traffic in the area where you want to start the business in the morning and evening. Examine how potential buyers are coming to the location.

It is also possible to conduct a survey of buyers. Another point to check is whether customers are regular or casual. Everything depends on the type of business and the site for retail business that you wish to establish.

Transportation and Parking

Before choosing a location for the retail store, it is essential to consider the location of its parking and transportation. Choose a location that has adequate parking space and it must be reachable without a hassle through public transport. Also, ensure whether the parking space is free of charge or it has a fixed fee for parking.

Proximity to Suppliers

When choosing a site for retail business, choose a site that is close to the suppliers, in order to ensure speedy replenishment of the inventory if your product is out of stock. It makes it easier to reduce transportation and storage costs in the short term if the suppliers are closely located.

Employee Availability

Another essential point to consider when choosing a location for retail business is to inquire about the availability of the staff you need. It will be cost-effective if plenty of workforces is easily available in the locality of the retail business. This way you will be able to save hundreds in transit cost.

The Number of Competitors

The location also depends on the number of competitors in the area. Choose a location that is not very competitive unless you can offer retail services that others find it hard to replicate.

Pritesh Jarodiya graduate with a MBA degree in International Business. He advances his career as a Business Operation Manager.